About

Innovative Finance and Strategy Executive with 15+ years of experience across Fortune 50, startups, consulting, and buy-side finance firms.

I enable best-in-class financial planning, business strategies that are always one step ahead, well-designed products, and clever marketing tactics. I also possess top-tier leadership skills honed by several years of building teams and successfully managing people.

MBA from the Frankfurt School of Finance & Management (the top finance school in Germany).
B.S. in Economics with Finance and Real Estate concentrations from the Wharton School of Business (the top finance school in the United States).

Specialties: Finance, strategy, leadership and people management skills, consulting, marketing, investment analysis, telecom & media, edtech, SaaS, language learning, programming

Professional Experience

Deputy Chief Financial Officer

Cocomore AG

2023 – Present

Digital agency with 150 employees serving the tech and creative needs of multinational firms, e.g. Samsung, Nestlé

Manage and oversee a team of four finance, accounting, and business intelligence professionals

Lead FP&A activities, which includes preparation of monthly reporting (both historical and forecast)

Created brand new automated forecast process, leading to greatly improved accuracy at a tenth of the prep time

Overhauled business intelligence practices and created Tableau dashboards to allow client leads to make better strategic decisions

Improved various other internal processes, especially those related to ERP, controlling, and investments

Instituted numerous cost-saving measures that helped maintain profitability despite a reduction in y-o-y revenue

Deputy Chief Financial Officer

Cocomore AG

2023 – Present

Digital agency with 150 employees serving the tech and creative needs of multinational firms, e.g. Samsung, Nestlé

Manage and oversee a team of four finance, accounting, and business intelligence professionals

Lead FP&A activities, which includes preparation of monthly reporting (both historical and forecast)

Created brand new automated forecast process, leading to greatly improved accuracy at a tenth of the prep time

Overhauled business intelligence practices and created Tableau dashboards to allow client leads to make better strategic decisions

Improved various other internal processes, especially those related to ERP, controlling, and investments

Instituted numerous cost-saving measures that helped maintain profitability despite a reduction in y-o-y revenue

Deputy Chief Financial Officer

Cocomore AG

2023 – Present

Digital agency with 150 employees serving the tech and creative needs of multinational firms, e.g. Samsung, Nestlé

Manage and oversee a team of four finance, accounting, and business intelligence professionals

Lead FP&A activities, which includes preparation of monthly reporting (both historical and forecast)

Created brand new automated forecast process, leading to greatly improved accuracy at a tenth of the prep time

Overhauled business intelligence practices and created Tableau dashboards to allow client leads to make better strategic decisions

Improved various other internal processes, especially those related to ERP, controlling, and investments

Instituted numerous cost-saving measures that helped maintain profitability despite a reduction in y-o-y revenue

Founder & CEO

Cognate Language Learning

2022 – Present

AI-powered, hyper-personalized language learning platform for intermediate and advanced learners

Conceived of the product concept, developed the business plan, and built the product together with the CTO

Winner of the EY Startup Academy 2022, placing first out of 90 participating startups and 8 finalists

Founder & CEO

Cognate Language Learning

2022 – Present

AI-powered, hyper-personalized language learning platform for intermediate and advanced learners

Conceived of the product concept, developed the business plan, and built the product together with the CTO

Winner of the EY Startup Academy 2022, placing first out of 90 participating startups and 8 finalists

Founder & CEO

Cognate Language Learning

2022 – Present

AI-powered, hyper-personalized language learning platform for intermediate and advanced learners

Conceived of the product concept, developed the business plan, and built the product together with the CTO

Winner of the EY Startup Academy 2022, placing first out of 90 participating startups and 8 finalists

Senior Director, Monetization Strategy

Comcast

2019 – 2020

Played instrumental role in development of next-generation pricing and packaging strategy – drove 20% increase in customer satisfaction while also improving key fundamentals such as revenue per sub, margin, and tenure

Implemented best-in-class analytical approaches and created new finance and operational models to optimize customer retention management strategy, thereby improving unit economics, market share, and churn rates

Developed customer lifecycle financial model to optimize promotional and retail pricing

Senior Director, Monetization Strategy

Comcast

2019 – 2020

Played instrumental role in development of next-generation pricing and packaging strategy – drove 20% increase in customer satisfaction while also improving key fundamentals such as revenue per sub, margin, and tenure

Implemented best-in-class analytical approaches and created new finance and operational models to optimize customer retention management strategy, thereby improving unit economics, market share, and churn rates

Developed customer lifecycle financial model to optimize promotional and retail pricing

Senior Director, Monetization Strategy

Comcast

2019 – 2020

Played instrumental role in development of next-generation pricing and packaging strategy – drove 20% increase in customer satisfaction while also improving key fundamentals such as revenue per sub, margin, and tenure

Implemented best-in-class analytical approaches and created new finance and operational models to optimize customer retention management strategy, thereby improving unit economics, market share, and churn rates

Developed customer lifecycle financial model to optimize promotional and retail pricing

Director, Financial Planning & Analysis for Product

Comcast

2015 – 2019

Created financial model for premium packaging overhaul to guide content acquisition on their negotiations for the renewal of HBO deal – new premium packaging strategy drove over $1B in savings over five-year deal term

Developed business case for video set-top box equipment migration; increasing annual revenues by over $100M

Analyzed streaming and pay-per-view competitive landscape to assist Video Entertainment Services team with strategy, including conjoint analysis for determining optimal packaging for new services like Netflix

Launched new Hispanic packages nationwide to mirror new general market packaging launched in 2016 – allowing for continued robust subscriber growth in this segment of over 10% y-o-y

Worked with divisions to implement price standardization of lowest-price video tier, streamlining SKUs by 70%

Used Tableau and SQL to gather data from large internal databases to assess opportunities for growth

Director, Financial Planning & Analysis for Product

Comcast

2015 – 2019

Created financial model for premium packaging overhaul to guide content acquisition on their negotiations for the renewal of HBO deal – new premium packaging strategy drove over $1B in savings over five-year deal term

Developed business case for video set-top box equipment migration; increasing annual revenues by over $100M

Analyzed streaming and pay-per-view competitive landscape to assist Video Entertainment Services team with strategy, including conjoint analysis for determining optimal packaging for new services like Netflix

Launched new Hispanic packages nationwide to mirror new general market packaging launched in 2016 – allowing for continued robust subscriber growth in this segment of over 10% y-o-y

Worked with divisions to implement price standardization of lowest-price video tier, streamlining SKUs by 70%

Used Tableau and SQL to gather data from large internal databases to assess opportunities for growth

Director, Financial Planning & Analysis for Product

Comcast

2015 – 2019

Created financial model for premium packaging overhaul to guide content acquisition on their negotiations for the renewal of HBO deal – new premium packaging strategy drove over $1B in savings over five-year deal term

Developed business case for video set-top box equipment migration; increasing annual revenues by over $100M

Analyzed streaming and pay-per-view competitive landscape to assist Video Entertainment Services team with strategy, including conjoint analysis for determining optimal packaging for new services like Netflix

Launched new Hispanic packages nationwide to mirror new general market packaging launched in 2016 – allowing for continued robust subscriber growth in this segment of over 10% y-o-y

Worked with divisions to implement price standardization of lowest-price video tier, streamlining SKUs by 70%

Used Tableau and SQL to gather data from large internal databases to assess opportunities for growth

President

Manayunk Consulting (Consultant to Comcast)

2013 – 2015

Boutique management consulting firm focused on telecommunications industry; primary client was Comcast

Grew practice to annualized revenue run-rate of approximately $1M by managing a team of 6 consultants

Priced services at below market rates but controlled costs to maintain a healthy net income margin over 20%

Created ROI models for key projects in the data, voice, and video business units, driving $200M in additional NPV

Modeled the complete business plan for a new cloud-based video add-on service, ‘Premium DVR’

Ran speed tier integration analysis for proposed TWC merger, especially with regard to lower speed tiers

Developed a price-elasticity-based revenue optimization model to better monetize speed upgrade strategy

Created a statistical regression to predict connects for a new international programming campaign

President

Manayunk Consulting

2013 – 2015

Boutique management consulting firm focused on telecommunications industry; primary client was Comcast

Grew practice to annualized revenue run-rate of approximately $1M by managing a team of 6 consultants

Priced services at below market rates but controlled costs to maintain a healthy net income margin over 20%

Created ROI models for key projects in the data, voice, and video business units, driving $200M in additional NPV

Modeled the complete business plan for a new cloud-based video add-on service, ‘Premium DVR’

Ran speed tier integration analysis for proposed TWC merger, especially with regard to lower speed tiers

Developed a price-elasticity-based revenue optimization model to better monetize speed upgrade strategy

Created a statistical regression to predict connects for a new international programming campaign

President

Manayunk Consulting (Consultant to Comcast)

2013 – 2015

Boutique management consulting firm focused on telecommunications industry; primary client was Comcast

Grew practice to annualized revenue run-rate of approximately $1M by managing a team of 6 consultants

Priced services at below market rates but controlled costs to maintain a healthy net income margin over 20%

Created ROI models for key projects in the data, voice, and video business units, driving $200M in additional NPV

Modeled the complete business plan for a new cloud-based video add-on service, ‘Premium DVR’

Ran speed tier integration analysis for proposed TWC merger, especially with regard to lower speed tiers

Developed a price-elasticity-based revenue optimization model to better monetize speed upgrade strategy

Created a statistical regression to predict connects for a new international programming campaign

Co-Founder

PARRS Brands

2012 – 2014

Starting with an initial investment of $50K, grew PARRS Brands to over $2M in revenue in a span of 18 months

Developed the firm’s entire financial, manufacturing, and logistics systems, including back-end technology

Integrated and automated the e-commerce and accounting systems, leading to improved inventory management

Co-Founder

PARRS Brands

2012 – 2014

Starting with an initial investment of $50K, grew PARRS Brands to over $2M in revenue in a span of 18 months

Developed the firm’s entire financial, manufacturing, and logistics systems, including back-end technology

Integrated and automated the e-commerce and accounting systems, leading to improved inventory management

Co-Founder

PARRS Brands

2012 – 2014

Starting with an initial investment of $50K, grew PARRS Brands to over $2M in revenue in a span of 18 months

Developed the firm’s entire financial, manufacturing, and logistics systems, including back-end technology

Integrated and automated the e-commerce and accounting systems, leading to improved inventory management

Founding Investing Principal

Carina Capital

2009 – 2012

Managed a small hedge fund with $2M AUM focused on the energy industry and long-term macro trends

Utilized various proprietary Excel models for data mining, investment analysis, and risk management

Founding Investing Principal

Carina Capital

2009 – 2012

Managed a small hedge fund with $2M AUM focused on the energy industry and long-term macro trends

Utilized various proprietary Excel models for data mining, investment analysis, and risk management

Founding Investing Principal

Carina Capital

2009 – 2012

Managed a small hedge fund with $2M AUM focused on the energy industry and long-term macro trends

Utilized various proprietary Excel models for data mining, investment analysis, and risk management

Financial Analyst

Pharos Capital Group

2008 – 2009

Middle-market private equity investments across a variety of sectors, but primarily in business services

Formulated and maintained intricate financial models to aid in company analysis and investment structure

Sourced, analyzed, and performed due diligence on several mergers and acquisitions, totaling $45M

Assisted portfolio company chief financial officers with forecast-related financial planning and analysis needs

Financial Analyst

Pharos Capital Group

2008 – 2009

Middle-market private equity investments across a variety of sectors, but primarily in business services

Formulated and maintained intricate financial models to aid in company analysis and investment structure

Sourced, analyzed, and performed due diligence on several mergers and acquisitions, totaling $45M

Assisted portfolio company chief financial officers with forecast-related financial planning and analysis needs

Financial Analyst

Pharos Capital Group

2008 – 2009

Middle-market private equity investments across a variety of sectors, but primarily in business services

Formulated and maintained intricate financial models to aid in company analysis and investment structure

Sourced, analyzed, and performed due diligence on several mergers and acquisitions, totaling $45M

Assisted portfolio company chief financial officers with forecast-related financial planning and analysis needs

Summer Financial Analyst

GPX Enterprises

2007

Analyzed two acquisitions totaling $15M, and worked with legal counsel to create term sheets and letters of intent

Summer Financial Analyst

GPX Enterprises

2007

Analyzed two acquisitions totaling $15M, and worked with legal counsel to create term sheets and letters of intent

Summer Financial Analyst

GPX Enterprises

2007

Analyzed two acquisitions totaling $15M, and worked with legal counsel to create term sheets and letters of intent

Summer Business Analyst

3M

2006

Created new VBA model for use by business development representatives to gauge imports/exports efficiency

Summer Business Analyst

3M

2006

Created new VBA model for use by business development representatives to gauge imports/exports efficiency

Summer Business Analyst

3M

2006

Created new VBA model for use by business development representatives to gauge imports/exports efficiency

Education

Master of Business Administration

Frankfurt School of Finance & Management

2021 – 2022

Specialized in finance and entrepreneurship. Top 10% of Class.

Master of Business Administration

Frankfurt School

2021 – 2022

Specialized in finance and entrepreneurship. Top 10% of Class.

Bachelor of Science in Economics

Wharton School at the University of Pennsylvania

2004 – 2008

Finance and Real Estate Concentrations. Graduated magna cum laude.

Bachelor of Science in Economics

Wharton, Univ. of Pennsylvania

2004 – 2008

Finance and Real Estate Concentrations. Graduated magna cum laude.

Awards

Startup Academy Winner

November 2022

EY Frankfurt Office

Placed first out of 90 participating startups and 8 finalists

Startup Academy Winner

November 2022

EY Frankfurt Office

Placed first out of 90 participating startups and 8 finalists

Startup Academy Winner

November 2022

EY Frankfurt Office

Placed first out of 90 participating startups and 8 finalists

Skills

Business Leadership

Strategic Thinking

Management

Customer-First Thinking

Cross-Functional Collaboration

Visionary Leadership

Finance

FP&A

Business Planning

Data Analytics

Financial Modeling

Valuation

Scenario Analysis

Marketing

Pricing & Monetization

Product Strategy

Market Research

Go-to-Market (GTM) Strategy

Eye for Design

Tech Stack

Figma Logo

Excel

PowerPoint Logo

PowerPoint

Word Logo

Word

Notion Logo

Tableau

Quickbooks Logo

QuickBooks

NetSuite Logo

NetSuite

Hubspot Logo

HubSpot

Salesforce Logo

Salesforce

Notion Logo

Jedox

Cube Logo

Cube

Framer Logo

Framer

Photoshop Logo

Photoshop

Jira Logo

Jira

Notion Logo

SQL

Python Logo

Python

Python Logo

Django

Swift Logo

Swift

JavaScript Logo

JavaScript

React Logo

React

HTML CSS Logo

HTML / CSS

Languages

🇺🇸

English

Native

🇺🇸

English

Native

🇺🇸

English

Native

🇪🇸

Español

Nativo

🇪🇸

Español

Nativo

🇪🇸

Español

Nativo

🇩🇪

Deutsch

Verhandlungssicher

🇩🇪

Deutsch

Verhandlungssicher

🇩🇪

Deutsch

Verhandlungssicher

🇮🇹

Italiano

Intermedio

🇮🇹

Italiano

Intermedio

🇮🇹

Italiano

Intermedio

🇷🇺

Русский

базовые знания

🇷🇺

Русский

базовые знания

🇷🇺

Русский

базовые знания

Recommendations

John Vonk, Comcast Cable

Vice President, Product Planning

October 2020

I have had the pleasure to work with Alejandro at Comcast for the past half dozen years. He is an extremely bright and conscientious team member, with the ability to think through and develop recommendations for some of the toughest business challenges thrown our way. His strengths in financial modeling and advanced analytics, combined with an eye towards the strategic need behind the analyses, were critical to the business decisions supported by our Product Packaging and Pricing group. Alejandro is also just a really good person with an eye towards finding and developing talent. Many of our more junior analysts were sourced via, and mentored by, Alejandro. I can not recommend Alejandro enough to any company lucky enough to be in his consideration set for future employment.

John Vonk, Comcast Cable

Vice President, Product Planning

October 2020

I have had the pleasure to work with Alejandro at Comcast for the past half dozen years. He is an extremely bright and conscientious team member, with the ability to think through and develop recommendations for some of the toughest business challenges thrown our way. His strengths in financial modeling and advanced analytics, combined with an eye towards the strategic need behind the analyses, were critical to the business decisions supported by our Product Packaging and Pricing group. Alejandro is also just a really good person with an eye towards finding and developing talent. Many of our more junior analysts were sourced via, and mentored by, Alejandro. I can not recommend Alejandro enough to any company lucky enough to be in his consideration set for future employment.

John Vonk, Comcast Cable

Vice President, Product Planning

October 2020

I have had the pleasure to work with Alejandro at Comcast for the past half dozen years. He is an extremely bright and conscientious team member, with the ability to think through and develop recommendations for some of the toughest business challenges thrown our way. His strengths in financial modeling and advanced analytics, combined with an eye towards the strategic need behind the analyses, were critical to the business decisions supported by our Product Packaging and Pricing group. Alejandro is also just a really good person with an eye towards finding and developing talent. Many of our more junior analysts were sourced via, and mentored by, Alejandro. I can not recommend Alejandro enough to any company lucky enough to be in his consideration set for future employment.

Carlos Buitelaar, GPX Enterprises

Private Equity Analyst

April 2008

Alejandro worked diligently as Summer Analyst at GPX Enterprises. His responsibilities included sourcing and evaluating investment opportunities, and he exceeded expectations by taking responsibilities above and beyond those assigned to him.

Carlos Buitelaar, GPX Enterprises

Private Equity Analyst

April 2008

Alejandro worked diligently as Summer Analyst at GPX Enterprises. His responsibilities included sourcing and evaluating investment opportunities, and he exceeded expectations by taking responsibilities above and beyond those assigned to him.

Carlos Buitelaar, GPX Enterprises

Private Equity Analyst

April 2008

Alejandro worked diligently as Summer Analyst at GPX Enterprises. His responsibilities included sourcing and evaluating investment opportunities, and he exceeded expectations by taking responsibilities above and beyond those assigned to him.

Projects

Public Speaking

Cognate Presentation

Frankfurt School Demo Day

September 2023

Presented my language learning startup to a crowd of several hundred university students.

Cognate Presentation

Frankfurt School Demo Day

September 2023

Presented my language learning startup to a crowd of several hundred university students.

Cognate Presentation

Frankfurt School Demo Day

September 2023

Presented my language learning startup to a crowd of several hundred university students.

Get in touch

My time

3:34 PM
3:34 PM
3:34 PM
Eastern Time USA

© Alejandro Paschalides

© Alejandro Paschalides